SCAD partnered with Deloitte on a project addressing challenges faced by decennials during the 2030 Census, in collaboration with the U.S. Census Bureau. Our team was tasked with researching and developing the brand image for the 2030 Census. While project details remain under NDA, I am happy to provide information upon request.

In my role, I led a team of 13 in researching customer needs and behaviors, analyzing trends, and consolidating our insights into client-facing presentations and a magazine. Additionally, I directed the UX design team in revamping the Census website to align with a new information architecture and designed an AI-powered chatbot to enhance customer service and engagement.