It's so nice to
meet you!
I'm Kasturi :)

💕

🎮

🐮

🌈

You may ask "So.. tell me about yourself?"

Let's start with my Sanskrit name, 'Kasturi,' which means 'musk'—a fragrance that spreads and lingers, much like the impact I strive to make through my work.


My journey in designing for impact began long before my professional career. Growing up, I found inspiration in human connections and those often-overlooked moments of everyday life. Cooking taught me to blend ingredients to create flavors that bring comfort and joy, much like how I craft experiences that resonate with people and celebrate life’s little pleasures.

Before transitioning to product design, I was a graphic designer, where I honed my skills in visual storytelling. I blend that aesthetic sensibility with user-centered design to create cohesive, impactful digital experiences.

Empathy is my superpower. I’m always looking for those "Aha!" moments - insights that transform a product from good to great by adding a human touch.

Now that's done with, let me take you through my design process :)

The design community has fueled my passion for years, and now I’m giving back by mentoring designers worldwide through ADPlist. It’s exciting to guide emerging talent, not just in creating designs, but in shaping futures. Together, we’re building a supportive, vibrant community that lifts us all up!

daring, meticulous & Playful

My approach to design is

My design methodology is adaptable and forward-thinking, moulded by continuous education from varied situations. Developing a user interface surpasses just visual attractiveness. My capacity to function effectively alongside my team during this creation process is one of my most formidable abilities.

Delve profoundly into the problem, comprehending the users' and business needs, the context, and the competitive landscape to the fullest extent.

Discover & Strategize

"If you never try, you never know". Generate as many ideas as possible. Do not be afraid to experiment and try out new ideas. Sketch, create wireframes, build prototypes

Iterative

Evaluate the product's feasibility and gather user feedback. Be ready to implement product adjustments based on the insights received.

Deliver & Evaluate

The design process remains ongoing. Utilize metrics and data to iterate and enhance the product, refining its performance continually.

Evaluate

Illustration based on the book 'The Elements of User Experience' by Jesse James Garrett

Surface

User Interface, Visual Design System, Components, Content, Typography, Color, Motion, Design Strategy

Skeleton

Wireframes

Structure

Information Architecture, User flows

Scope

Requirements, Prioritization, Roadmaps

Strategy

Value Proposition, User Research, Concept Development, Design Process, Validation, Prototyping

Touchpoint

Customer Support, Marketing, PR, Privacy

When I am not designing

I love whipping up meals, adding my unique twist, and seeing the joy on people’s faces as they dig in. Cooking is all about creating memorable experiences, and it brings me so much joy—especially when I’m in adventure mode in the kitchen!

Cooking 🥘 ☕️

Diving into films and stand-up comedy isn’t just a hobby - it’s my go-to creative fuel. The epic storylines and the teamwork behind every flawless production inspire me, sparking my passion for storytelling in ways that nothing else can!

Movies, Series & Stand Up Shows 🎬 🍿

I’ve got a serious case of wanderlust—exploring new places and cultures fuels my soul! Every trip is a new adventure, and I’m always going the extra mile to discover hidden gems. Traveling keeps my curiosity alive and my suitcase ready for the next journey!

Travelling 🚗 ✈️

I’m a passionate gamer—nothing beats diving into a captivating virtual world! I love exploring intricate stories and tackling challenging quests. Every game is an adventure, and I’m always ready to level up my experience!

Gaming 🎮 👾

© 2024 by Kasturi Koli. All rights reserved.

Let's build a better
future together!

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